The boycott worked.

AFA vs. McDonald’s
Remember just a few months ago how gay activists mocked the group, The American Family Association, who launched a boycott of McDonald’s because of their support of the “homosexual agenda”? Yeah - McDonald’s caved.
“The AFA, a Christian association dedicated to advancing traditional family values, launched the boycott in May shortly after McDonald’s became an official NGLCC sponsor and received a seat on the board with its donation at the chamber’s annual fundraising gala.
“I’m thrilled to join the National Gay & Lesbian Chamber of Commerce team and ready to get to work,” McDonald’s Ellis had said upon joining the NGLCC board in March. “I look forward to playing a role in moving these important initiatives forward.”
In response Tim Wildmon, president of the AFA, asked McDonald’s Corp. not to align themselves with the homosexual agenda and to end their association with the NGLCC.
AFA’s five-month boycott ended after Richard Ellis, former McDonald’s vice president of U.S. communications, left his seat on the board of directors of the National Gay and Lesbian Chamber of Commerce (NGLCC). McDonald’s, which was offered the seat after donating $20,000 to the NGLCC, has announced there are no plans to replace Ellis on the board.
In an email to its franchise owners, McDonald’s said, “It is our policy to not be involved in political and social issues. McDonald’s remains neutral on same sex marriage or any ‘homosexual agenda’ as defined by the American Family Association.” - Source
Two lessons I learned from this: Boycotts do work. And, we must never be deterred by the mockery of our opponents.
