My initial reactions.
The very night it happened, as I watched the television coverage with a friend, in order to break the tension once in awhile, I would bring up the idea that the collapse had something to do with our failing infrastructure. In other words, it wasn’t an “accident” in the classic sense - it was negligence - which meant it was an accident waiting to happen. In the days since, the latest news reports tend to verify my opinion. In fact, the evening of the collapse, Leah McLean (pictured) of Channel 5 Eyewitness News, was given a short bite of air time concerning her research into the inspection history of the I-35 W bridge. (To my knowledge - and I watched every channel, no other local news agency even bothered with background research that evening.)
John Mason and Cyndy Brucato were anchoring the coverage of the tragedy and momentarily turned to Leah McLean for what she had - no face time for Leah, just audio. She, within an hour or two of the collapse, came up with the 2006 inspection records which documented the structural deficiencies of the bridge. I suddenly had that “ah-ha!” moment - because I knew I was correct in my assumption regarding negligence. I thought McLean was brilliant to uncover this information. The 5 News team were obviously not impressed - and the story was never aired again. Why?
Sensationalized reporting.
That wasn’t my only problem with local media as the days unfolded. The news stations - especially Channel 5 just kept going over and over the same angles, guesstimating the number of injured and dead. I told my friend the night of the collapse, the number of dead will only be around 10 people - although he was with the news media, assuming 30 to 40 people. Media always needs to sensationalize coverage - for drama and to hold viewer’s attention.
Although the local media covered the event well, every agency mostly focused upon the dramatic - but none were quite as over-animated as the Eyewitness News team journalists, who verged upon soap-opera style drama in their presentation. On the other hand - Network news was more subdued and much more thorough in their coverage, covering angles local news agencies apparently never even considered. In fact Drudge, along with one or two blogs had better coverage than local news. (I don’t read newspapers, so I wouldn’t know about their coverage. Do people still read newspapers?)
Network profesionalism.
Martin Bashir of ABC’s Nightline, even had more information than local media. The focus of Nightline’s coverage came off much more polished and professional, with more in-depth stories - something the continuous coverage on local news could have easily done, since they were doing non-stop coverage as it was. Maybe they need a new news director?
For instance, it was on Nightline that images of the Somali woman and her baby who are still missing, first appeared - yet even the next day, our ABC affiliate, Channel 5, never posted the Somali woman’s photo until the evening news. While local media focused upon rescue workers and survivors, along with constant live replay of destruction footage, those still missing and their families were largely ignored. At the same time, the Network journalists were the people who uncovered similar information to what Leah McLean was digging up; previous inspection reports, engineering analysis, photos, etc. Yet local news just kept up their repetitive visual shots and redundant commentary.
Face-time.
At one point in the first night’s coverage, Cyndy Brucato (pictured), who once worked for the State Government, broke into coverage, obviously excited because she contacted a friend, an expert who worked for MNDOT (or at least he had a role to play with that agency, I can’t remember) and informed the audience he would be in studio to discuss what may have gone wrong with the bridge. As she spoke, interrupting her co-anchor John Mason, he kind of gave her what I considered a condescending look, and threw his pencil down, reluctantly allowing her to speak. My impression was that he felt she was ‘horning’ in on his air time as lead anchor.
Channel 5 Eyewitness News can surely bring you minute to minute coverage on anything from a summertime thunderstorm with pea-sized hail, to this bridge collapse, but the depth of their coverage is often lacking in substance. It is usually sensationalized, and often about face time for the anchors and continuous airtime for the station. - in other words, ratings and who got to the scene first. It’s fairly well known that Channel 5 is one of the worst stations in the Twin Cities area for employment longevity - the only long-term, on air personality they have is Dave Dahl, and that is because he’s the best meteorologist in the State.
What’s in store for KSTPNews anchors now?
Surprisingly, I saw Leah Mclean only one other time in the days following the collapse, she captured some camera time while at the site of the disaster, doing a rather forgetable report. McLean is supposed to be one of their main news anchors, but Mason and Brucato had all the air time. (Although McLean may have wanted to be in the field rather than the studio.)
Locals may recall that in the 1980’s this same station fired Brucato because they thought her looks and delivery were too hard. Since her stint as Press Secretary for Governor Carlson’s Administration, that experience may be what changed her luck with management.
I may be wrong, but it seems obvious to me, as regards John Mason (pictured), that he has been coached by stylists as regards his on camera image. (Of course they all are.) Over the past several months he seems to have acquired this forced smile while reading the news - or maybe it’s just me who sees that. Knowing the reputation of Channel 5 management, he probably will not be there that much longer, no matter how hard he tries. As for Leah McLean - I wonder what will happen to her? She’s one of the best female anchors they’ve had since Julie Nelson - who is now at KARE 11, an NBC affiliate. Management at Channel 5 appears to be rather chauvinistic, so if they decide to replace Mason, they are sure to do so with another man, rather than have Brucato and McLean carry the news.
Obviously, I’ve watched much too much coverage on this National tragedy. (If time and space permitted, I’d post my critique of WCCO’s Don and Amelia - they actually make KSTP look good.)